OKRs as an Alignment System, Not a Goal-Setting Exercise

Alignment doesn’t fail because teams lack goals. It fails because intent and tradeoffs are unclear.

OKRs only create leverage when they operate as an alignment system that connects strategy to daily decisions. Strong objectives represent explicit strategic bets. Key results show whether those bets are paying off. When OKRs are treated as a reporting artifact or layered on top of misaligned priorities, they add noise instead of clarity. Alignment starts with structure, not ambition.